Fashion designers Rolf Ekroth and Wataru Tominaga have each designed two prints and several different rainproof jackets for the collection. Ekroth’s camouflage prints are based on willowherb and other flowers found on Finnish summer meadows, whereas Tominaga’s prints have been inspired by the vibrancy of the colors of a tropical garden after the rain.
“Rainwear has become more versatile, and with the new, more comfortable materials, it is now being used more in everyday life as well,” says Rolf Ekroth. “In Japan, individualized rainwear has become really popular, and consumers are looking for new brands. Rainwear is in demand particularly during the rainy season in June,” explainss Wataru Tominaga.